The Story


After auditioning dancers and working with industry professionals for decades, Luam, a prominent choreographer and creative director in NY found herself eager to arm dancers with the information they need to book consistently and establish a long, successful career.

She first started Rock The Industry, a complete weekend immersion, MIND BODY and SPIRIT into crafting a successful career for the life of an artist, businessperson, and value based individual. As intense and comprehensive as this program is and as many accolades and success as Rock The Industry has received over the years, Luam found herself with a multitude of crucial information still left to impart to dancers wanting to be have longevity in the industry.

Luam then launched INDUSTRY 101, a unique week long program geared to focus on all the details necessary to fine tune and hone a professional or aspiring professional into a DANCE ICON. Open to all dancers who have 5+ training in commercial dance and in accredited dance schools and are advanced/professional level dancers. It is a completely separate entity, format, and content than Rock The Industry and seeks to delve deep into all new information.

Every week long intensive will focus on different aspects of the business crucial to the success of working dancers. Luam has crafted a unique curriculum for each week that incorporates active participation in seminars as well as dance training.

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